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What are Digital Magazines?
Digital magazines are electronically delivered, to be viewed on, or printed out from a computer. They are produced to the same quality as newsstand magazines, with the emphasis on delivering material in a readable and entertaining format. Each issue is available in Adobe PDF format, meaning that no special software is required to read the magazine.
How are they delivered?The magazines are available for download directly from our websites, and take a matter minutes to deliver over a broadband network. They can be saved directly to the users computer desktop, or read online at any time. This makes them portable and accessible and gives digital magazines a longer lifespan than their print cousins.
How do advertisers benefit from this format?Advertisers benefit from the digital format in a number of ways.
Measurability – every download of the publications is recorded and can be audited, giving advertisers an unrivalled depth of information about readers and numbers.
Trackability – all our advertisements have live “links” to the relevant websites, allowing advertisers to track responses and refine their campaigns
Longevity – the magazines remain available for download on our sites for up to a year, allowing advertisers continued access to our audience – a facet that print magazines cannot match.
Targetting – the readers who visit our sites and download the magazines are after specific information ; therefore advertisers are guaranteed a bare minimum of wastage.
Viral marketing – we use the internet to actively encourage readers to sample and download the magazines – and to send copies to friends. Advertisers can take advantage of this unique distribution method.
What type of advertisements can I use?We work closely with our clients to help them develop the right creative execution for their products, in order to maximise response. We have more than five years experience in working with this medium and we can assist you in getting the right message for your market.
Who do I contact ?
For any questions relating to this FAQ, or for further information in advertising on an Excite Publishing property, please contact john@excitepublishing.com
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